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My Portfolio:
Proven Strategies, Real Results

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Vision & Execution—The CMO Expertise You Need

With 15+ years of experience leading high-impact marketing strategies across industries like healthcare, financial services, technology, and real estate, I don’t just create plans—I bring them to life. As a fractional CMO, I help businesses grow by blending strategic vision with hands-on execution, ensuring every campaign, brand refresh, and marketing initiative drives real, measurable results.

Marketing Strategy & Execution

  • Full-Funnel Digital Campaigns: Spearheaded a multi-touchpoint digital strategy for Comcast Business, launching lead nurture emails, interactive assessments, paid media, and lead gen emails—executed in just 3 months.

  • Lead Generation & Growth: Created and launched a campaign for a life sciences company that delivered 4 SQLs worth millions in revenue within the first year.

  • Marketing Optimization: Streamlined collateral submission processes, increasing sales force utilization by 70% over three years and cutting production timelines by 40%.

  • Cost Savings & ROI: Identified inefficiencies that reduced marketing spend by 63% annually while increasing engagement.

Branding & Content Strategy

  • Brand Overhaul & Positioning: Led a full rebrand, including a new website, messaging, and content strategy, ensuring consistency across all channels—completed in just 4 months.

  • Social Media Growth: Developed a social media campaign that increased audience engagement by 27% and gained 120 new followers in five weeks.

  • Content & Thought Leadership: Designed and executed a content marketing plan with SEO-driven assets, lead magnets, and nurture sequences that converted leads into customers.

Project & Account Management

  • Client Loyalty & Trust: Built such strong client relationships that when transitioning from agency to consultancy, a major mortgage company retained me as their outsourced marketing lead.

  • Execution Under Pressure: Managed tight-turnaround projects while maintaining 98% approval rates and reducing time-to-market by 5 days ahead of competitors.

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